Jan
12
Producing Accountability in Hard Times
Posted in: Uncategorized
Accountability is clearly keeping marketers up at night as the economic crisis continues to thread its way across industries around the globe and 2009 budgets come under greater scrutiny. So with economies performing badly in ways not seen in decades, all marketers should have a method-based and actionable answer to why marketing dollars are not a dispensable spending item but instead an investment with measurable ROI.
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