Hasta La Creative!

For the past couple of years, there’s been a lot of discussion around the education of marketing procurement — and how many are focused on much more than just lowering cost. But that’s still a top factor in evaluating agencies and other companies, according to a survey by the Association of National Advertisers.

The survey of 113 procurement executives — taken in December and January and released at the ANA Financial Management Conference in Scottsdale, Ariz. — found cost reduction and avoidance are the top two metrics by which their work is judged in companies now.

Meanwhile, the survey showed those procurement exes believe, at least by a narrow margin, that the two most important things to measure should really agency/supplier performance improvements and process improvements.

Continue reading at AdAge.com