Procter & Gamble goes nationwide with its Tide laundry service
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Tide is going after urban millennial and Gen Z consumerswho often have little love or capacity for doing laundryby expanding its pickup-and-delivery laundry service nationally and making one of the biggest direct-to-consumer plays ever for a Procter & Gamble Co. brand.
Tide plans to double pickup locations to more than 2,000 nationally by next year after having run its wash-dry-and-fold service in recent years in Chicago, Washington, Nashville, Dallas, Philadelphia and Denver. The expansion will come unfold through adding new cities (including its hometown Cincinnati) and more drop-off locations in existing ones says Sundar Raman, vice president of P&G North American Fabric Care.
Drop-off locations include Tide Dry Cleaners stores, apartment buildings and lockers in retail stores and other locations. Tide Cleaners also encompasses Tide University operations on several U.S. campuses.
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