Nov
05
Privacy Pros Want More Say In Marketing and Ad Decisions
Posted in: Uncategorized
The next time you’re plotting out messaging for a major campaign or announcement, you should probably loop your chief privacy officer in first.
The results of research conducted by the International Association of Privacy Professionals finds that less than a fifth of privacy leaders at Fortune 1000 companies feel they have adequate say in the marketing, advertising and PR decisions made by their companies.
“Marketing departments have become much more savvy, and sometimes aggressive about their data-use strategy,” said Omer Tene, the IAPP’s VP- education and research. “You see privacy officers trying to contain that or adjust the trajectory to be more conservative.”
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