Oct
28
Privacy-by-Design Is a Starting Point That Leads to Long-Term Benefits
Posted in: Uncategorized
For advertises, marketers and media gurus, the opportunity of data big and small is significant.
Programmatic buying, dynamic content and context-targeting promise the answer to that awful “How do we do more with less?” question. Consumers get more relevant ads, content and communications. Businesses get better insights for better decision-making. Real time actually becomes real. Data is here to rescue us from diminishing budgets, distracted consumers and fragmenting media. And it will, as long as we don’t abuse it.
With opportunity comes responsibility.
Post a Comment