Hasta La Creative!

These ads were part of a hard hitting “tongue in cheek” campaign to support the sale of blue jeans made by inmates at the Oregon State Penitentiary. The program allowed inmates to earn a commensurate rate to outside garment workers, while paying taxes, supporting families, paying victims restitution, and having money available for when they got out of prison. Also, for most, it was their first experience interviewing for a job, learning a skill, and developing a work ethic that would translate to the outside world. After 5 years of existence, the program had zero percent recidivism, (inmates who left the prison and did not return) while the national average hovers around 70%.