Jun
25
'Print Is Not Extinct,' Says Top Saatchi & Saatchi Exec
Posted in: Uncategorized
With advertisers continuing to shift their print budgets to digital media, Pablo Del Campo, the worldwide creative director at Publicis Groupe’s Saatchi & Saatchi, thinks maybe adland is a little too enamored.
“We are seduced by digital media and it’s not necessarily because it’s more effective,” he told The Australian newspaper during an interview at the Cannes Lions festival this week. “I feel it’s because it’s new.”
The shift to online, he added, “has gone too far.”
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