Oct
23
Principal Group Delivers An Ocean of Emotion
Posted in: Uncategorized“This place isn’t for me,” the dad intones with disappointment hanging in the air. “This is for me, son?” the dad asks, incredulous when presented with a plan of action that pleases everyone. Principal Financial, with TBWA’s help, is making commercials that matter. Let’s look at another. And another. Damn, these are good.
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