Prince Media Co: Pro-Billboard
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Says little, does much. Billboards.
We are a billboard company, and wanted to launch a “Pro-Billboard” campaign on our available boards. With the campaign we wanted to (a) remind people that billboards are a classic, old-school advertising medium… we did this by using vintage text and imagery; we also wanted to (b) show how we believe billboards should be used – BOLD short quips of text combined with STRONG images that communicate the message without the copy, even!; (c) finally we wanted to leave these boards unbranded… they were not about us, but more about the medium – its history (vintage), and a functional application for it! The boards are located in Downtown Manhattan.
Advertising Agency: Prince Media Co, USA
Creative Directors / Copywriters: Philip Kafka, Byron Appel
Art Director: Al Rojas
Photographer: Byron Appel
Published: March 2013
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