Jun
26
Primark's 'cry for help' messages: genuine or PR stunts?
Posted in: UncategorizedPrimark is certainly no stranger to allegations of using sweatshops, and a mass of other unethical claims. You’d have thought that given we all claim to be ethical shoppers these days, we’d all shop elsewhere, says Chris Arnold, creative partner, Creative Orchestra and author of Ethical Marketing & The New Consumer.
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