Oct 06

Price of a 30-Second Spot Slumps 4.1%

Posted in: Uncategorized

NEW YORK (AdAge.com) — Continued audience erosion, combined with the effects of the writers strike, helped drive the average cost for a 30-second commercial in prime time down 4.1% to $130,089 during the 2007-2008 season, according to an analysis performed by independent media agency TargetCast TCM.

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