Aug
11
Pretty in Pink: How the CMO and the Un-CEO Roused T-Mobile
Posted in: Uncategorized
“Right now, there’s a euphoria,” said Scott Foreman, CEO of Publicis Seattle, which has worked with T-Mobile since the brand’s inception in the U.S. in 2002. “It truly is a revolution,” offered Jason Sullivan, the agency’s managing director. Mr. Legere, he said, has “put a face on a faceless industry.”
Thirty minutes into his appearance at the Paramount Theatre, Mr. Legere sits down, pulls out his phone and fires off one of his hallmark coarse tweets. (“You guys want a shit ton of DATA,” he wrote to customers, “so we built our network to fit you!”) Then he surrenders the stage to his chief marketing officer — the face behind the face.
Evil genius
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