Prefeitura do Recife: Recife-Madrid, Recife-Lisbon, Recife-Rome
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Prefeitura do Recife
The dream of a better life cannot be the victim of women trafficking.Every year, hundreds of women are victims of this silent crime but that cannot keep you quiet. Call to Liga Mulher and report it.
Every year, 2.5 million people in the world are victims of human trafficking. Around 80% of them are women who are fooled by the promise of a better life in another country but once they get there, become slaves and sexually exploited. They are forced to take part in up to 10 sexual relations a day. A crime that is almost invisible because the majority of them travel freely by their own will and end up feeling somewhat responsible for being fooled.
Over the last years, as a result of great international pressure, many governments have started to develop strategies to fight against human trafficking and women’s trafficking in particular.Given this reality, the Liga Mulher, a hotline center that focuses solely on women developed by the Recife City Hall, is launching a campaign that aims at encouraging complaints.
Advertising Agency:Agência UM, Recife, Brazil
Creative Director:Lenilson Lima
Art Director:Eugênio Lima
Copywriter:Marcus Seixas
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