Prankster Behind Famous Viral Brand Stunts Signs TV Deal With Cash Cab Producer

Michael Krivicka, a director known for orchestrating viral marketing stunts, is taking his talents to television. The Thinkmodo co-founder and his producing partner, Peter Veverka, have signed a deal to develop TV formats with Lion Television, the All3Media-owned production house behind programs like Cash Cab. The news was first reported by Deadline. The partnership will…

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