Sep
12
PR Shop M Booth Taps Ketchum’s Dale Bornstein As CEO
Posted in: Uncategorized
Dale Bornstein, senior partner and director-global practices at Omnicom’s Ketchum, will succeed Margi Booth as CEO of New York-based consumer PR shop M Booth.
Ms. Booth, who founded the shop in 1984, will assume the role of chairman and will continue to be “hands-on,” she told Ad Age. Both she and Ms. Bornstein will report directly to Tim Dyson, CEO of parent company Next Fifteen.
“After 25 years of running this company it’s important to get terrific leadership like Dale Bornstein to come help the company achieve its next level,” said Ms. Booth. “We need fresh thinking in an ever-changing landscape.”
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