Jun
02
PR Giant Edelman Acquires Swedish Creative Agency Deportivo
Posted in: UncategorizedEdelman has made its largest non-PR investment yet with the acquisition of Stockholm-based creative shop Deportivo, the company said. Terms were not disclosed.
“They caught our attention over the last couple of years as they’ve made a big imprint in Sweden and in Cannes,” said Matt Harrington, global chief operating officer at Edelman. “Our hope is that they become a creative engine for Europe but bring a different creative sensibility for the firm entirely.”
Deportivo currently touts 20 staffers, just under $3 million in revenue and experience with clients such as Absolut and Philips, among other local and international marketers.
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