Post Election, Campaigns Try to Link Targeted Ads to Actual Votes
Posted in: Uncategorized
Political campaigns, parties and consulting firms are digging through the rubble of the midterm elections to see what did and didn’t work. Of particular interest: figuring out if the people they targeted with digital ads actually voted.
“Going into Election Day, we were analyzing more than 13 million voters who had voted early in targeted states,” said Michael Beach, co-founder of Targeted Victory, a Republican digital consulting firm that handles voter-targeted advertising, among other digital work, for clients including the National Republican Senatorial Committee and Karl Rove-affiliated Super PAC American Crossroads.
Such work has been attempted as far back as 2007. That year, online evangelists in the Republican National Committee set out to prove that the digital ads aimed directly at people in the party’s voter file drove them to vote in the Louisiana gubernatorial election won by current Governor Bobby Jindal, a Republican. But the tools at the time were limited.
Post a Comment