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In Scotland’s ad debate over independence, the ayes have it when it comes to momentum. “Yes” campaigners — voting yes to an independent Scotland after 300 years together — are gaining ground as their more positive message captures the imagination of patriotic Scots, encouraging them to believe that they have the resources to create a better future if they go it alone.

Scotland will vote Sept. 18 on whether to remain part of the United Kingdom, or become an independent nation. Opinion polls indicate that, whichever way it goes, the result will be incredibly close, so campaigning from both sides is growing ever more energetic as polling day looms.

The “No” campaign — voting no to splitting from the U.K. — once had a huge lead in the polls but now is running neck-and-neck with its opponent and losing momentum. The “Better Together” campaign message has slipped into a more negative tone, warning of impending doom for Scots who reject the support of the U.K.

Continue reading at AdAge.com