May
20
Porsche Keeps Creative at Cramer-Krasselt After Six-Month Pitch
Posted in: Uncategorized
After a six-month agency review, Porsche has opted to keep its creative account parked at Cramer-Krasselt, the incumbent on the business since 2007.
The search was launched nearly six months ago, and was narrowed down to five agencies. They were: independents Droga5 and Olson, MDC Partners’ CP&B; Cheil-owned McKinney; and the incumbent.
For the Chicago-based indie shop Cramer-Krasselt it means hanging onto a marquee account at a time when it’s been relatively quiet on the new business front. The agency a year ago picked up the Panera account and is lead agency agency for Corona Extra and Heinz.
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