May
04
PopSugar Pushes Further into Commerce with New Shopping Posts
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Publishers may all be moving toward commerce, but PopSugar plunged into it.
Last week, the fashion-focused publisher rolled out an article format called PopSugar Shop. When someone lands on one of these posts, like “The Biggest Designer Shoes of 2017,” a circle pops up in the lower-left corner of the browser…
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