Popeyes Launches Chicken and Waffles Tenders
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One of Popeyes’ biggest product launches this year drew its inspiration from the West Coast — a departure for the chain that likes to tout its Louisiana roots.
The limited-time Chicken Waffle Tenders — boneless chicken strips with a waffle batter, served with a honey maple dipping sauce — were inspired by the dietary habits of jazz musicians in Los Angeles during 1940s and 50s.
Dick Lynch, chief global brand officer at Popeyes, explained that players finished so late that if they wanted a meal, restaurants and diners would still have fried chicken available while prepping waffle batter. The combination of chicken and waffles has tough-to-trace origins, but this part of its history resonated with Popeyes. And the pairing is apparently experiencing a revival.
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