Popeyes Chicken Waffle Tenders Are Back, Honey
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Wendy’s gets its weird on with a faux talk show called “Couch Party With Arkady,” while KFC keeps plugging its family-centric “Game Night bucket” promotion, now with a different family. And Popeyes is trumpeting the return of its Chicken Waffle Tenders — boneless chicken strips with a waffle batter, served with fries, a biscuit and honey maple dipping sauce for $4.99. For the backstory on the culinary inspiration for the limited-time menu offering (available through June 29 this time around), see Maureen Morrison’s report about the initial launch last summer.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
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