Popcornucopia: Summer Movie Dollars Pour Into TV
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Most of the summer superhero movies may have come and gone, but a deluge of upcoming popcorn flicks is making this a season to remember for the TV networks.
According to iSpot.tv estimates, the top 10 film studios this far have invested $474.9 million to promote their summer releases on national TV, a figure that will only continue to swell as the temperature rises. The most profligate spender is Universal Pictures, which has ponied up $103.2 million to hype a roster of flicks that includes “The Secret Life of Pets,” “Jason Bourne” and “The Purge: Election Year,” which opened July 1.
Also digging in deep are Twentieth Century Fox, which has funneled $82.6 million to broadcast and cable networks to get fannies in seats for the likes of “Independence Day: Resurgence,” “Mike and Dave Need Wedding Dates” and “X-Men: Apocalypse,” and Warner Bros., which has spent $63.8 million on airtime for “Central Intelligence,” “The Conjuring 2” and “The Legend of Tarzan.”
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