Apr
25
Pop Hopes Its Linear-Loving Audience Will Help It Make Noise in the Upfront
Posted in: UncategorizedAs linear ratings continue to plummet throughout the industry, Pop network is heading into the upfront with an intriguing proposition for buyers: One-third of its audience is watching more linear TV than ever before. Much of that additional TV viewing is occurring on Pop itself, which has now seen five years of consecutive growth in…
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