Apr
21
Pom Wonderful vs. Coca-Cola Reaches the Supreme Court Today
Posted in: Uncategorized
The Supreme Court will begin hearing arguments today in a second case that could have a dramatic impact on marketers.
The court ruled last month that a company does not have to be direct competitor to sue another company under the decades-old Lanham Act, a federal law that bears on false ad claims.
Today’s case, Pom Wonderful vs. Coca-Cola, stems from a 2008 complaint by Pom Wonderful that Coca-Cola had misled consumers with a Minute Maid “pomegranate blueberry” product that contained 0.3% pomegranate juice and 0.2% blueberry juice.
Post a Comment