Political Partisans Agree on One Thing: They Like Amazon
Posted in: Uncategorized
Democrats and Republicans might not agree on much, especially in a particularly bitter midterm election cycle. But a 2014 YouGov BrandIndex ranking of favorite brands finds some agreement among political partisans. Amazon, for one, comes in No. 1 among Democrats and Independents and No. 2 among Republicans.
Craftsman, Johnson & Johnson, Clorox and Dawn were the four other brands that landed in the Top 10 lists of people of all political stripes. Samsung made its debut; Home Depot fell off.
YouGov interviewed 600,000 people concerning a portfolio of 1,200 brands. The margin of error, according to YouGov, is +/- 2%. The BrandIndex’s Index score ranges from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
Post a Comment