Political Heavyweights Shrum and Schoen Head to Edelman

NEW YORK (AdAge.com) — Edelman is beefing up its public-affairs division by bringing in two Washington heavyweights, Bob Shrum, manager of John Kerry's 2004 presidential bid, and Doug Schoen, a founding member of the now WPP-owned Penn, Schoen, and Berland polling firm. The moves are effective Jan. 1.

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