Feb
18
Police: Still I Rise
Posted in: Uncategorized
Six-Time Formula 1 World Champion, Lewis Hamilton launches eyewear designs from his new Police collection, in a campaign shot by photographer Rankin. The images captured take inspiration from Hamilton’s motto, ‘Still I Rise’, and the campaign was shot through the lens of “The Prince of the World”, embodying Hamilton’s fighter spirit and his determination to keep reaching new heights. The campaign, which will be aired globally in early March, will be premiered in Italy on 17 February, in the lead up to MIDO, the largest international eyewear show.
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