Polevskaya Varna: The most honest beer package
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Direct Marketing, Design
Polevskaya Varna
Beer package concepts are usually very beautiful
But in reality the law demands placing a lot of additional information on the bottle. And this becomes a problem, because sometimes this information occupies more than 50% of label space and kill the design.
Looking on the brewery’s logo in a shape of a tree, we have chosen direction of eco-labels and used the texture of tree bark and feeling.
We embedded all mandatory information about consist and limitations to the natural wood texture, saving the visual harmony and purity of idea.
100% of idea saved
100% of mandatory information shown
100% not fake and already in stores
Advertising Agency:Red Pepper, Ekaterinburg, Russia
Creative Director:Danil Golovanov
Art Director:Julia Uzkih
Production:Evgeniy Kharchenko
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