Hasta La Creative!

Sony won’t unveil the PlayStation 4 until the E3 gaming conference June 4, but a teaser which just shows a fuzzy glimpse of the console racked up more than 7.4 million views last week, edging out a demo video for Microsoft’s Xbox One and coming in at No. 2 last week, according to Visible Measures.

Microsoft unveiled the console last Tuesday, and quickly released the accompanying branded video campaign. The 1:41 spot looks at the console and its features, set to a dark backdrop and slick music. Xbox One Unveil grabbed the No. 3 spot with 5.2 million views for the week. 

No. 1 last week was the latest incarnation of Samsung’s "The Next Big Thing" campaign from 72andSunny that shows off the cool features of the Galaxy S4, including answering a phone with a wave of a hand, eye tracking, and more. 

Continue reading at AdAge.com