PlayStation 4 Ads Focus on Hardcore Gamers While Xbox Stresses the Living Room
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Sony premiered its first TV commercial for the heavily-anticipated PlayStation 4 gaming console during the NBA Finals last night, and like all PS4 marketing to date, the creative portrays the PS4 in stark contrast with its most immediate competitor, Microsoft’s Xbox One.
The commercial features a greasy-haired, purpled suited man speaking directly to the camera, trying to inspire viewers to achieve video game greatness. Riddled throughout the 90-second tracking shot are Easter eggs about forthcoming PS4 titles — “Killzone: Mercenary” and “Assassin’s Creed IV: Black Flag” chief among them — a nod to PS4’s focus on the gamers.
“We give [gamers] what they want. We don’t give them everything, because we don’t think they want everything,” PlayStation CMO Guy Longworth said, in an interview Tuesday.
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