Hasta La Creative!

Bands and touring musicians looking for sweet relief from their touring schedules may soon start dreaming about Sour Patch Kids.

A couple weeks ago, the Mondelez-owned candy brand opened up a house in Brooklyn where touring bands can recover from the rigors of the road. It’s called the Brooklyn Patch, and according to Mondelez marketing director Farrah Bezner, the Patch represents a long-term investment in indie music culture.

“We wanted to be able to contribute,” Ms. Bezner said, pointing out that the Patch is meant to start long-term relationships with indie music artists and their fans.

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