Apr
07
Plan B Week, Day 2: Surviving the Media Meltdown
Posted in: Uncategorized
It's Day 2 of Plan B Week — which is sort of like Shark Week, but with (slightly) less gore. Each day this week we're running reader responses to my recent "Media Guy" column titled "Topic A in Rapidly Shrinking Medialand: What's Your Plan B?" in which I wrote about soul-searching in the media business in the wake of massive restructuring and layoffs. (The first batch of responses appeared here, as well as in the print edition of Advertising Age.) Feel free to chime in through comments with your own Plan B.
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