Jun
02
Pizza Hut, Ogilvy & Mather Group Hong Kong Create Pizza Box That Projects Short Films
Posted in: Uncategorized
Movie night is becoming even more effortless, thanks to the Blockbuster Box from Pizza Hut and Ogilvy & Mather Group Hong Kong.
The project, which allowed consumers to project short films from pizza boxes, generated buzz from gadget enthusiasts, marketers and, of course, pizza lovers. After the success of an April pilot in Hong Kong, Pizza Hut tested the Blockbuster Box in two additional Asian markets.
Reed Collins, chief creative officer for Ogilvy & Mather Hong Kong, said the client brief for the promotion was simple: Bring innovation to life in a way that would catch consumers’ attention and get them talking.
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