May
28
Pizza Hut Elevates Its Flavor Profile as a Recipe for Growth
Posted in: Uncategorized
Pizza Hut is going for less flash and more flavor.
The Yum Brands chain has built a reputation for attention-grabbing pie plays from the stuffed-crust pizza to the outlandish P’zone to last year’s pizza with 16 cheese pockets. Naturally it was called the Crazy Cheesy Crust pizza.
But now, U.S. CMO Carrie Walsh is leading the chain into a more restrained and tasteful kind of innovation. Think less P’Zone, more garlic parmesan.
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