Pizza Hut brand chief wants to give consumers 'reason to believe'
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Marianne Radley wasn’t looking to leave Monster Energy. But when she was approached about a new job and found out it was with Pizza Hut, she quickly changed her mind.
“My first job, actually, was with Pizza Hut. I was a dishwasher and then a hostess, and then when I finally turned 18 I got to be a waitress,” Radley says, fondly reflecting on her teenage years in Berwyn, Pennsylvania. “As a marketer for the past 20 years I’ve always kept an eye on the Pizza Hut brand. … Honestly, I just felt as though the brand didn’t have a consistent message.”
Now at Pizza Hut, she has her work cut out for her. The chain, which turns 60 this year, ceded the top-selling pizza ranking to Domino’s in 2017 and has churned through five creative agencies in less than a decade. Currently, it’s searching for yet another.
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