Hasta La Creative!

Oh, the places Flu will go, campaign encouraged the general public to get vaccinated for the Flu. In conjunction with the public health COVID vaccination campaign, we knew vaccines were on everyone’s mind. So we took this opportunity to drive home the importance of Flu Vaccines in the fall. We personified “Flu”, Uppercase the word to make it a proper noun, and placed him in the most familiar places, and high-traffic environments in Aspen. We also made it clear that he would show up somewhere else, kind of like “continue the story” or “episodes” by having him speak bubble his thoughts on where he will go next.