Pirelli "Follow your road" (2016) 1:00 (USA)

For its P-Zero tires, Pirelli wants us to follow our own roads. Whether that means actually reading a real book, not wearing a man bun (please, God) eating a sammy at a food stall dressed in your high fashion wear, not having a tattoo or more– be yourself, follow your own road, etc. The only scene that doesn’t work for me is the proverbial “imaginative kid” who wants to fly– it seems like a mismatch in a spot that is basically telling you not to follow trends. Still, it’s well shot and fun.
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