Behind The Scenes – #NXontrack – Lexus and will.i.am (2015)
Posted in: UncategorizedSpeaking about the video, will.i.am said: ”Working with the stunt guys to hit the laser targets in time with the music wasn’t easy to get right but the result was awesome. The combination of technology, design and music in this project was out of this world.”
MLF Creative Director, Barnaby Steel said: “Together with Lexus, we’ve created a huge musical game with three stunt drivers as the players and will.i.am as the conductor. Music is brought to life when the cars hit beams of light that are motion sensitive at the correct time and rhythm. It’s basically like a giant laser harp with cars instead of fingers. The challenge for will.i.am and the drivers was to navigate the light points on tempo. When they fell off beat and triggered notes off tempo, the system would have to restart.”
Alain Uyttenhoven, Head of Lexus Europe, said: “We’re projecting that the NX will represent one third of all Lexus sales across Europe this year, so it feels only right that we’ve created something as bold as this event with will.i.am – something that truly embodies our brand philosophy of Amazing in Motion!”
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