Hasta La Creative!

Facebook might have a deal with Major League Baseball to officially stream 20 games this summer, but unofficially games are being pirated across the social network all the time, as stolen sports plague live video channels and private groups.

Piracy, while nothing new, poses a greater challenge than ever to Facebook because of its fledgling video hub called Watch, in which it hopes to attract top media partners. It specifically needs solid relationships with sports leagues like MLB. It’s impossible to know if the number of pirate streams are growing or exactly how much piracy has infiltrated the network.

However, sports are big business on digital platforms, where the National Football League charges $50 million for the right to run just 10 of its games. Meanwhile, the ease of piracy has made games freely open on Facebook live and YouTube, where the problem has been well documented, too.

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