Pio Schunker, Former Coca-Cola Marketing Exec, Joins Samsung
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Samsung has tapped yet another big-name marketer. Pio Schunker, a veteran of Coca-Cola, American Express and Mercedes-Benz, is joining the Korean conglomerate as its SVP-integrated marketing in its IT and mobile division. He will be based in Seoul and report to Younghee Lee, head of global marketing.
Most recently, Mr. Schunker lead integrated marketing for Coca-Cola in North America, where he worked on major advertising programs, including the marketer’s Super Bowl campaigns. He departed the beverage giant abruptly in August, 2013.
Over the past year, Samsung has turned to more branding experts, beginning with Vince Hudson, from P&G, in the U.S. Since January, it has hired two more marquee marketers from the CPG world for its new North American office.
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