Aug
23
Pinterest Says It's Making a 'Bigger Bet on Video,' Debuts Promoted Videos
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Image-first platform Pinterest is making a big move into video.
The company on Wednesday introduced Promoted Video ads, allowing users to expand its existing, animated Cinematic Pins to access a full auto-play video with sound. Brands can display six Buyable Pins beneath each video as it plays.
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