May
03
Pinterest Poaches Top Talent From Mondelez, Ford Agency GTB
Posted in: Uncategorized
Pinterest’s vertical strategy team is small — there are only seven positions — but the company is banking on big things from the group.
Formed last December, the team is intended to play a crucial role in generating more revenue from major brands in six key areas: CPG, retail, travel, financial services, automotive and entertainment.
It’s a shift in strategy for Pinterest as it tries to transform itself from being a niche player among brand marketers to a formidable foe against juggernauts Google and Facebook.
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