May
12
Pinterest Launches First Paid Ads With Kraft, Gap and Others
Posted in: Uncategorized
Pinterest is finally setting out to make some money.
The social-bookmarking company catapulted to renown from total obscurity among marketers and publishers in late 2011, when its user base and the traffic it delivered began to spike. It’s raised $564 million since it was founded in 2010, but has taken a leisurely approach to building a business.
That’s about to change. Last fall it announced that it would test promoted pins, and ad-industry veteran Joanne Bradford joined the team in December.
Post a Comment