Jul
27
Pinterest Hires Snapchat Exec to Lead Measurement Effort
Posted in: Uncategorized
Following a five-month stint at Snapchat overseeing quantitative ads research, Gunnard Johnson joins Pinterest as its head of measurement science and insights.
A person familiar with the hire said Mr. Johnson will be leading and growing a standalone team comprised of current Pinterest measurement and insight groups as the company seeks to combine its existing insight and measurement teams into one unit that measures ROI for marketers.
Mr. Johnson departs Snapchat as it makes a big push into ad tech and measurement. It’s unclear why he left, but it’s no secret that Snapchat lacks reporting depth, as advertisers want to better understand how the platform impacts its bottom line.
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