Pinterest Gives Marketers Analytics to Make the Case for Brand Budgets
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A few months after formally rolling out ads, Pinterest is giving marketers a better idea of how to spend their money on the social scrapbooking service.
Pinterest has updated its free analytics tool for businesses to offer new details about brands’ audiences there, including where they live, what topics and other brands they’re interested in and what level of traffic Pinterest is driving to their sites. That is the type of information that a marketer would want available when deciding how much of a brand’s budget to dedicate to the social network.
Starting on Tuesday, any business across 31 languages can check out aggregated, anonymized information about their brands’ Pinterest followings. Beyond data on audiences’ interests and the other companies they follow, the new information includes gender, location and the devices people are using to pin sites’ content.
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