Pinterest Added Oracle Data Cloud’s Moat and NinthDecimal as Measurement Partners

Pinterest announced two new measurement partners Monday morning: Oracle Data Cloud’s Moat for viewability, and NinthDecimal for foot traffic. Head of measurement sciences and insights Gunnard Johnson said in a blog post announcing the two new partners that Pinterest has averaged 90 percent viewability for its in-application ads since teaming up with Moat, compared with…

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