Pink Ribbon: The Pink Route

On the 10th anniversary of Pink Ribbon Switzerland we created a climbing route with holds shaped as breasts under the motto “The right grip may save lives”. In this way, women were reminded that conscious gripping is important not only for climbing, but also for early detection of breast cancer. To bring people to the climbing route, we created this event-poster.

The Pink Route – Der richtige Griff kann Leben retten.

Video of The Pink Route – Der richtige Griff kann Leben retten.

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