Hasta La Creative!

Rudolph “Rudy” Perz, creator of the Pillsbury Doughboy, died April 1 at the age of 89.

Mr. Perz created the lovable doughy character for General Mills while working for Leo Burnett in Chicago. The pudgy icon was introduced as Poppin’ Fresh in 1965, appearing in countless commercials and delighting audiences with talk of fluffy pastries and buttery rolls.

A 1995 Ad Age article called “Bringing Brands to Life” quoted Mr. Perz regarding the effectiveness of advertising the Doughboy on TV. He said TV gave the audience “the picture, voice, character and warmth in one package” in place of the traditional radio and print package.

Continue reading at AdAge.com