Piercing Shop Studs Targets Gen Z With a Vivacious and Welcoming Environment

Unlike the mall kiosks of yesterday’s world, Studs, a new digitally native brand built around piercing and jewelry, opens its doors to a generation of consumers that want piercings in a more bubbly and welcoming space. With a gleaming neon sign, an Instgramable wall and private piercing rooms, Studs is entering a market long dominated…

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